2018 Communications Strategy
WHO ARE YOU TRYING TO COMMUNICATE WITH?
WHO YOU TALKIN’ TO?
16:FIFTEEN Media and Communications seeks to communicate effectively by first answering the question, “Who are you trying to communicate with?” and then “What is the most efficient and cost effective way to communicate with that group?”
When answering the question “Who are you trying to communicate with?” 16:FIFTEEN categorizes people into two different groups, people affiliated with your church and people who are not affiliated with your church.
HOW DO YOU COMMUNICATE WITH PEOPLE WHO ARE NOT AFFILIATED WITH YOUR CHURCH?
SEARCH TRAFFIC V. SURF TRAFFIC
16:FIFTEEN seeks to help people find your church. Your church will be found online in one of two ways. It will be found by the SEARCH of someone who is actively looking for a church in your area, or it will be stumbled upon by the SURF of someone who happened upon your church on the internet.
GOOGLE: CONNECTING WITH PEOPLE SEARCHING FOR YOU ONLINE
People in your church’s area go to Google to find out everything they need to know about what is going on in your area. When someone is looking for a church in your area, 16:FIFTEEN wants to make sure that your church pops up on Google’s page so the person searching can find you.
Google offers the option for your church to pay to have your name pop up when people are looking for a church through their Adwords Program. 16:FIFTEEN will manage this account for your church to make sure that when someone is looking four a church online, your church can be found.
Your church can also be found organically through Search Engine Optimization. 16:FIFTEEN will strive to make sure your church comes up on Google organically by optimizing your church’s website for search engine crawls. This will help to ensure you can be found easily.
FACEBOOK: CONNECTING WITH PEOPLE WHO ARE SURFING ONLINE
It is possible to reach people that are surfing the web but are not necessarily searching for your church online.
Facebook allows your church to pay to have ads pop up in the news feeds of people in your area that have never interacted with your church. Facebook only charges your account when someone clicks on your church’s ad. Often these ads only cost your church a few cents to be clicked on and they are an impactful way to communicate with people who are surfing online.
16:FIFTEEN will manage your Facebook Ads account for you and create engaging, creative content about your church’s core values so that people in your area will know what your church is all about.
HOW DO YOU COMMUNICATE WITH PEOPLE WHO ARE AFFILIATED WITH YOUR CHURCH?
16:FIFTEEN seeks to reach 100% of your church’s congregation with every message that needs to be communicated. We seek to achieve this goal through effective PRINT media and cross-platform DIGITAL communication.
EFFECTIVE PRINT COMMUNICATION
Printed communication is still relevant in today’s digital communication age. Supplement your church’s digital communication with printed resources from 16:FIFTEEN.
PROJECTED SERVICE ANNOUNCEMENTS
16:FIFTEEN will take care of all of your church’s graphic needs for your Sunday services including, but not limited to, event, series, mission, ministry and small group graphics. We will ensure you have everything you need for your ProPresenter, Powerpoint or Slideshow presentation.
SUNDAY CHURCH BULLETINS
16:FIFTEEN will make sure your church bulletin is streamlined for Sundays to communicate your church’s upcoming events, series, missions, ministries and small groups effectively. Your church will receive a high resolution print PDF every Thursday that is ready to print.
POSTERS AND FLYERS
16:FIFTEEN will create all print media necessary to communicate your church’s events, series, missions, ministries and small groups.
CROSS-PLATFORM DIGITAL COMMUNICATION
16:FIFTEEN uses multiple platforms to communicate your church’s message to the maximum amount of people. The effectiveness of these communications are tracked digitally.
With 16:FIFTEEN’s text messaging plan you will be able to message your entire congregation weekly with a 95% read rate. Send link’s to your church’s most important content via text message. Texts cost just five cents per message sent an received. A maximum budget can be set so the limit is not exceeded.
Studies show that globally, push notifications sent from a mobile application to people who have downloaded your church’s app offer a 90%+ read rate. and can be sent at no cost per message. With a mobile app from 16:FIFTEEN, your church will be able to host teaching videos, The Bible, small group information, mobile giving, an event calendar, Sunday notes, and much more…
Email is still a very effective means of communication. Studies show that emails sent by religious organizations offer a 13% read rate. Contact your church weekly with an e-newsletter optimized for high engagement rates.
Facebook posts offer a 6% read rate by people who have liked your organization’s page. 16:FIFTEEN will post engaging content daily for your church and keep your page’s profile and header images current.
While it is likely that less people in your church use Instagram than other forms of digital communication, Instagram is not a platform that should be overlooked. Instagram offers a 4.21% engagement rate from it’s users. 16:FIFTEEN will post engaging content daily to Instagram for your church.
While it is likely that many people in your congregation use Twitter, it only offers a 0.03% engagement rate universally. 16:FIFTEEN will sync your church’s twitter with your Facebook account to serve content to your followers daily.
WHAT WILL WE DO WITH ALL THIS ATTENTION?
PRIMARY AND SECONDARY GOALS
The primary goals of all communicated items of this communications strategy are to communicate The Gospel and make disciples, communicate the mission, vision and values of your church and to communicate the church’s upcoming series, events, missions, ministries and small groups effectively.
The secondary goal of this communications strategy will be to drive traffic to your church’s website where people are likely to stumble across more information about your church and its purpose. The church website will serve as the communication hub of this communications strategy.